Anthony Kennada

IMG_7057I’m a B2C marketer trapped in a B2B body. My team and I are on a journey to create a new market category in Customer Success at Gainsight by focusing on community building, content marketing, live events, and creative activations that both build our brand and fuel our growth.

Currently, I am the founding Chief Marketing Officer at Gainsight, building and leading the Customer Success industry. I am responsible for managing the company’s global marketing strategy, from demand generation to brand marketing, and my team is credited with creating the “Pulse” community of Customer Success leaders. Today, over 12,000 executives attend our Pulse conferences and the 50+ chapters of PulseLocal communities across the globe.

Gainsight has been recognized by Forbes as one of the top 100 private cloud companies in the world (2016), Deloitte as #7 on the Technology Fast 500 (2016), Inc. Magazine as the 48th fastest growing private company in America (2015), Forbes as one of America’s Most Promising Companies (2014), and by Fortune Magazine as one of 20 Great Workplaces in Tech (2014).

I began my career as an early employee at Box – part of the company’s now iconic shift from targeting consumers to enterprise businesses. I would later joined LiveOffice, a leading cloud-based email archiving and eDiscovery company, and managed their OEM partnership with Symantec from contract signature to acquisition for $115M. Prior to joining Gainsight, I led the Emerging Cloud Products division at Symantec, and was responsible for the first organic product development effort that spanned both consumer and enterprise market segments.

Early at my time at Gainsight, I realized there weren’t a lot of resources in the market for companies building new categories of products and services. I decided to start CategoryDev, an online startup playbook for entrepreneurs to contribute to that conversation. I also serve as an advisor and board member to several enterprise SaaS startups.

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Projects I’m Proud of:

Bringing Childlike Joy to Enterprise Software.


Projects I’m Less Proud of:
Not Every Idea is a Good One