What is CategoryDev?
Anthony Kennada (referred to affectionately as “AK”) is the founding VP Marketing at Gainsight, building and leading the Customer Success industry. He is responsible for managing the company’s global marketing strategy, from demand generation to brand marketing, and is credited with creating the “Pulse” community of Customer Success leaders. Today, over 3200 executives attend the annual Pulse conference in Oakland and the over 25 chapters of PulseLocal communities across the globe.
Gainsight has been recognized by Inc. Magazine as the 48th fastest growing private company in America (2015), by Forbes as one of America’s Most Promising Companies (2014), and by Fortune Magazine as one of 20 Great Workplaces in Tech (2014).
Anthony began his career as an early employee at Box – part of the company’s now iconic shift from targeting consumers to enterprise businesses. He later joined LiveOffice, a leading cloud-based email archiving and eDiscovery company, and managed their OEM partnership with Symantec from contract signature to acquisition for $115M.
Prior to joining Gainsight, Anthony led the Emerging Cloud Products division at Symantec, and was responsible for the first organic product development effort that spanned both consumer and enterprise market segments.
Anthony founded CategoryDev as an online startup playbook for entrepreneurs creating and developing new market categories of products and services. He has contributed articles to Entrepreneur, Forbes, Fast Company and other tier-1 media outlets. Anthony also serves as an advisor and board member to enterprise SaaS startups.
Hear More from AK at:
Projects AK is Proud of:
Bringing Childlike Joy to Enterprise Software.
Projects AK is Not Proud of:
Not Every Idea is a Good One.